Getting to The Bottom Line of Social Influential

See on Scoop.it – ten Hagen on Social Media

According to Marketing Professor and Social Media Strategist Themelis Cuiper, “Social Media is not social… people are.” Return on Investment (ROI) is not the key factor, but rather Return on Action (ROA) is what he teaches his students and clients to expect from their so-media strategy.

See on www.examiner.com

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