Twitter’s new ‘Personas’ let brands easily target millenials, baby boomers and more


Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.

First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’

Sourced through Scoop.it from: thenextweb.com

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Bill Gates Announces ‘Remote Controlled’ Implantable Birth Control Chip Lasting 16 Years


Bill Gates, of Bill and Melinda Gates Foundation has announced a remote controlled implantable birth control chip that could last up to 16 years. Robert Langer, a professor from Massachusetts Institute of Technology (MIT) is helping the foundation in this endeavor.

Langer connected the Gate’s Foundation with MicroCHIPS, a Massachusetts firm licensed to use a controlled-release microchip technology. The partnership between Langer and Gates has been busy with developing the technology. The chips will be ready for sale in market in the early 2018, with safety tests starting by the end of this year.

Sourced through Scoop.it from: fossbytes.com

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Greek Default, Fed Rate Hike: Sell The Rumor, Buy The News


Greece is a country that peaked around 400 B.C. and is of no economic importance, even to Europe, much less the world.  On top of which, Greece has already defaulted more than five years ago.  Neither the word “default” nor the word “bankrupt” have the slightest bit of meaning if they can be neutered merely by someone providing more loans to repay the existing ones.  Indeed, a recognized Greek default might even have the salutary effect of alerting governments of the need to tailor fiscal policies so that spending and revenues bear some relationship to each other.  If European—and U.S. and Japanese– governments could learn THAT, a Greek default should qualify for the Nobel Prize for Economics.

Sourced through Scoop.it from: www.valuewalk.com

Greece is a country that peaked around 400 B.C. and is of no economic importance, even to Europe, much less the world.  On top of which, Greece has already defaulted more than five years ago.  Neither the word “default” nor the word “bankrupt” have the slightest bit of meaning if they can be neutered merely by someone providing more loans to repay the existing ones.  Indeed, a recognized Greek default might even have the salutary effect of alerting governments of the need to tailor fiscal policies so that spending and revenues bear some relationship to each other.  If European—and U.S. and Japanese– governments could learn THAT, a Greek default should qualify for the Nobel Prize for Economics.

See on Scoop.itten Hagen on Social Media


Why Local SEO Is About to Become Even More Important


The growth of mobile and wearable devices.
Each year, the percentage of online searches performed on mobile devices has grown definitively, and as you might imagine, the majority of mobile searches are performed while on the go. With the dawn of wearable devices, such as the Apple Watch, users will start using on-the-go searches even more frequently, with even more immediate needs.

As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations, rather than just on a regional or neighborhood-specific basis. In effect, wearable devices will drive a much more geographically relevant network of information and eliminate even more barriers between the digital and physical worlds.

Sourced through Scoop.it from: www.entrepreneur.com

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How to Get Readers to Stop and Eyes to Pop with Visual Marketing


 

It’s often said that a picture is worth a thousand words.

But can images also be worth a thousand bucks? They can be, because they start conversations, they attract att

Sourced through Scoop.it from: www.socialmediatoday.com

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News Feed FYI: Taking Into Account Time Spent on Stories


Originally posted on Facebook Newsroom:

By Ansha Yu, Software Engineer and Sami Tas, Software Engineer

The goal of News Feed is to show you the content that matters to you. The actions people take on Facebook—liking, commenting or sharing a post—are historically some of the main factors we’ve considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you. Recently, as part of our ongoing effort to improve News Feed, we asked people to rate their experience and tell us how we can improve the content they see when they check Facebook.

From this research, we learned that in many cases, just because someone didn’t like, comment or share a story in their News Feed doesn’t mean it wasn’t meaningful to them. There are times when, for example, people want to see information about…

View original 332 more words


How To Increase Your Chances of a Page 1 Google Ranking With Video


So you’re all excited about your shiny new video. It’s all finished and you’re looking forward to the results and the benefits of corporate video. Surely things couldn’t get any better? What if I told you I could dramatically increase your chances of your video being featured on the first page of Google search results for one of your targeted keywords?

Sourced through Scoop.it from: www.business2community.com

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