The Cost of Web, Mobile and Social Hotel Marketing [Infographic]Posted: May 8, 2012
– It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
– Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
– The largest margin of profit comes from mobile bookers.
– Social media campaigns encourage more bookings than traditional email campaigns.
See on www.hsmaieconnect.org