Do you consider yourself to be a “digital dad?” If you use social media to connect with your kids or other parents, count yourself as part of this savvy group.
With Father’s Day around the corner, Euro RSCG Worldwide asked 1,000 dads across the U.S. how the Internet and social media has affected their parenting style, dividing the respondents into groups of “digital dads” and “Average Joes.”
The survey shows dads are plugging in just as much as their teens. In fact, 62% of digital dads say they’re more tech-savvy than the average 15-year-old. Similarly, more than three-quarters of digital dads and 57% of Average Joes use Facebook, YouTube, Twitter and other sites to monitor their kids’ interactions on the web. While you may think those watchful eyes create friction between parents and teens, the study finds just the opposite.
“Social media is now providing new ways to engage with your family, and also is bringing families closer together,” says Tom Morton, chief strategy officer, New York and co-chief strategy officer, North America.
In the same sentiment, digital dads are forming their own online communities — 64% have used social media to connect with other parents.
Those dads are also sharing more as 52% have written about a parenting experience on the web, and 66% have posted a photo of their child on a social networking site or blog.
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