What Is the State of Social Media in Europe?

See on Scoop.itten Hagen on Social Media

Social media’s ever growing presence can be seen across the world. Last week we hosted Google+ Hangouts to discuss the state of social media in both Asia and Latin America. Now we’re turning to Europe.


Europeans are becoming more socially minded everyday. An estimated 61.3% of the European population uses the Internet, according to Internet World Stats. Germany tops that list with more than 67 million Internet users (82.7% of the country’s population), closely followed by Russia with about 61 million Internet users, a little under half of the country’s population. Although it has fewer Internet users than heavily populated Germany and Russia, Iceland has the highest level of Internet penetration, with 97.8% of the it’s population on the Internet.

Overall, Europe has 223 million Facebook subscribers, the largest number of Facebook subscribers in the world, according to Internet World Stats. Awareness of Facebook is close to 100% among European Internet users, although Facebook isn’t the only network this Internet savvy continent is on.

Europeans actively use Twitter, Google+, LinkedIn, Badoo and Odnoklassniki among other social networking services.


Second only to Asia, Europe is a growing digital market, and residents continue to embrace new social media tools, networks and technologies, according to the comScore 2010 Europe Digital Year in Review.

How might Europe be using social media differently than we do in the U.S.? What kinds of trends are emerging? What’s next for social media in Europe?

Today we’ll try to answer these questions and more in a Google+ hangout with some of Europe’s social media thought leaders. Join us at 8:30 A.M. EST as we chat about social media in advance of Mashable‘s worldwide Social Media Day celebration on June 30.


Here’s who you can expect to hear from in today’s Hangout:


Evgeni Makarov is the cofounder of Cloudbus and DrivePixels, a web/mobile development studio. He is the co-organizer of Social Media Day Nizhny Novgorod in Russia.


Eileen Dolidh Young is a web developer with Kenkai Projects Ltd based in Falkirk, Scotland. Young is an active social media user and helped organize Social Media Day in Scotland.


Read on to learn more about Social Media Day and find a Meetup near you. Let us know in the comments what social media looks like where you live.


Join our Google+ hangout on June 27 at 8:30 A.M. EST to discuss trends and the state of social media with social media influencers from Europe.





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