Social Media Is Now a $16.9 Billion Business


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Social media is now a $16.9 billion global business, according to Gartner.

 

Global revenues from social media are projected to hit $16.9 billion in 2012, a 43.1% jump over the previous year, according to Gartner.

 

The bulk of that will come from advertising, which will contribute $8.8 billion. Social gaming revenue is next at $6.2 billion and subscriptions account for another $278 million. The researcher predicts “moderate growth” for the segment in coming years, though Gartner declined to share specific figures.

 

The advertising figure appears to be in line with a similar projection by eMarketer, which predicts $7.7 billion in social media ad revenues for 2012 and $11.9 billion by 2014. The U.S.’s share of such revenues will stay at around 53% over the next couple of years, according to eMarketer, which does not have an aggregate figure for social media revenues.

 

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