Photos Drive The Most Engagement on Facebook [INFOGRAPHIC]

See on Scoop.itten Hagen on Social Media

Humankind in general are visual creatures. Therefore, it makes sense that visual representations of data get more engagement than plain old text.


According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!


Here are some highlighted stats from the infographic that make the case:


On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.




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