Great story by Anise Smith.
Social Media as we know it is still in its infancy and has a lot more growth in the works. We are still learning and growing in the digital marketing space because the industry is still evolving. The scoring of social media creates an almost old school atmosphere due to its push to GRADE the quality of our engagement.
There are a few different social media platforms that I am involved with that actively score content based on the companies preformatted algorithm. Klout, Empire Avenue and Kred all have some form of ranking, grading, or number placed upon YOUR social media activity. I am not saying that any of these algorithms are wrong in general but should we base OUR engagement and or activity on ranking higher with any of these platforms? Shouldn’t we instead focus upon providing content that is of interest to our friends and followers?
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