LinkedIn Updates Mobile App, Experiments With Ads

LinkedIn is updating its mobile app, which will include a test of ads.

Laurens ten Hagen‘s insight:

LinkedIn has updated its mobile app for the first time since 2011 and will run a small test of “sponsored content” i.e. ads in the stream.

The test comes after LinkedIn announced a similar test of sponsored content in its iPad app in January. This would be the first time a LinkedIn phone app would sport the ads.

Like other recent app updates, the update for iOS and Android has a heavy emphasis onphotos. This makes the difference between the new app and the old one immediately apparent.

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