It might sound a little unintuitive, but according to a poll of 16,000 consumers conducted by the Yankee Group last month, iPhone ownership in the United States will surpass that of Android devices by 2015 through consumer loyalty alone.
Based on the Yankee Group’s findings, 91 percent of iPhone owners seek another iPhone when it’s time for an upgrade, while only 76 percent of Android device owners seek another Android device. And what of that 24 percent of Android device owners seeking an a new phone? Almost three quarters of them plan to purchase an iPhone.
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