What’s the ROI for This Article? The Etymology of ROI



ROI is a pretty fundamental goal of any business endeavor. Yet the term didn’t really gain much currency until the mid-1960s.

Laurens ten Hagen‘s insight:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

See on mashable.com


One Comment on “What’s the ROI for This Article? The Etymology of ROI”

  1. Reblogged this on marleenvanthiel and commented:
    Nice article on Social Media ROI!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s