What the Heck Is P-Commerce?



P-commerce is an abbreviation for two terms, “participatory commerce” and “Pinterest commerce.”

Laurens ten Hagen‘s insight:

Social commerce: E-commerce that involves social media, either in driving a customer towards purchase, or involving a customer socially during a transaction (the latter of which is also referred to as participatory commerce).

Pinfluencer: A Pinterest user with a large following, or reach, on the network.

Pinnable: An object, such as a photo or article, that can be pinned to (i.e. bookmarked on) Pinterest.

See on mashable.com



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