3 Ways Your Content Marketing Strategy Can Use Big DataPosted: May 20, 2013
Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your t…
Before considering how Big Data can help your content marketing strategy, it is important to first understand what problems you are trying to solve. To get to the answers, start by asking yourself some key questions, like:
What are your overall goals for your content marketing program?What drives your customers and prospects when it comes to consuming and engaging with your content?What topics and pain points are most critical to your personas?What content has garnered the highest conversions?What about which content is driving the most awareness?