Twitter Rolls Out TV Ad Targeting to All National AdvertisersPosted: July 23, 2013
Twitter announced Tuesday that it is expanding its TV ad targeting tool to all U.S. advertisers running national campaigns.
This spring, Twitter unveiled "Twitter Amplify," a new ad product that allows media brands and their advertising partners to re-promote their television ads on Twitter. After several months of beta testing with select media partners, Twitter announced Tuesdaythat the product is now available to all advertisers running national TV commercials in the United States.
Twitter also said it is adding a new set of analytics to its TV Ads Dashboard, which will help advertisers track the success of their Amplify campaigns.
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