Watch Out, Facebook: Why Google And Pinterest Are Gaining As Social Rivals

See on Scoop.itten Hagen on Social Media

As social sharing on Facebook declines, Google and Pinterest catch up.

Laurens ten Hagen‘s insight:

According to its latest numbers, Facebook continues to dominate social logins at 54%—but Google+ is following at 24%, a percentage Gigya says is growing every year. In 2011, Google’s logins were at just 12%. 


Google is making a strong effort to keep shifting this balance of power. In May, Google made a big overhaul of its Google+ social platform in order to make sharing simpler and cater to its Android user base. Google+ may not be the perfect system, but nobody can argue with the ease of using your primary email as a social login. 


The real winner of the survey is Pinterest, which has actually surpassed Facebook, at least when it comes to e-commerce sharing. Basically, if something is being shared from a retail site, there’s a higher chance that content will end up on Pinterest instead of Facebook, with Pinterest grabbing 41% of the ecommerce traffic to Facebook’s 37%. 



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