As social sharing on Facebook declines, Google and Pinterest catch up.
According to its latest numbers, Facebook continues to dominate social logins at 54%—but Google+ is following at 24%, a percentage Gigya says is growing every year. In 2011, Google’s logins were at just 12%.
Google is making a strong effort to keep shifting this balance of power. In May, Google made a big overhaul of its Google+ social platform in order to make sharing simpler and cater to its Android user base. Google+ may not be the perfect system, but nobody can argue with the ease of using your primary email as a social login.
The real winner of the survey is Pinterest, which has actually surpassed Facebook, at least when it comes to e-commerce sharing. Basically, if something is being shared from a retail site, there’s a higher chance that content will end up on Pinterest instead of Facebook, with Pinterest grabbing 41% of the ecommerce traffic to Facebook’s 37%.
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