71% of the world’s largest brands have adopted Instagram


See on Scoop.itten Hagen on Social Media

Instagram has been exponentially growing in popularity and use with brand marketers in the past year. Where just 40 percent of top brands were using the platform a year ago, now 71 percent of the most recognized brands in the world…

Laurens ten Hagen‘s insight:

In total, the top ten brands received 83 percent of all Instagram engagement, while accounting for 33 percent of all posts. Automotive, Luxury, and Media brands dominate this chart, with luxury automakers Mercedes-Benz, BMW and Audi making up three of the top five most engaging brands.

See on socialfresh.com



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