Ecommerce Gifting Isn’t A Perfect System, But Loop Commerce’s New Product Could Get It Closer

Look at Loop!


Gift cards are popular for a reason: shopping for someone else is difficult, and especially so online. With that problem in mind, a new SaaS service called Loop Commerce is launching today, having closed $7 million in Series A funding from eBay CTO Mark Carges, Don Katz of Audible and Amazon, Magento CEO Roy Rubin, former Toys “R” Us SVP Michael Scharff, Oren Zeev, and Chegg CTO Chuck Geiger. Novel TMT also participated in the round, which follows the startup’s $1 million in seed funding led by Zeev.

Loop Commerce has created a B2B2C product that’s essentially a separate checkout flow for gifting, which retailers can integrate into their own online stores. If an ecommerce site is using Loop’s technology, users who want to gift an item go through the Loop checkout, which pushes a notification to the recipient that asks them for their size, shipping address, and preferred color.

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