81% of big firms now have a Chief Marketing Technologist


See on Scoop.itten Hagen on Social Media

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist.

Laurens ten Hagen‘s insight:

A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO dedicated to marketing”— is growing in popularity.

Within large companies — more than $500 million in annual revenue — 81% of them now have a chief marketing technologist role, up from 71% just a year ago. Another 8% expect to add that role within the next 24 months.

See on chiefmartec.com


One Comment on “81% of big firms now have a Chief Marketing Technologist”

  1. V. says:

    Reblogged this on Direct From The Street – Stuff We And People Share and commented:
    I don’t know if that is a good idea!


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