Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs.
“There’s tremendous growth, tremendous opportunity, and tremendous upheaval in this market,” report author Wendy Schuchart says. “Even after years of 50 percent industry growth, only about three percent of non-tech companies have adopted marketing automation to date. Which means there’s also a lot of uncertainty for companies about how to proceed.”
See on venturebeat.com