Top 10 Marketing Automation companies: the VB Index report

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Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs.

Laurens ten Hagen‘s insight:

“There’s tremendous growth, tremendous opportunity, and tremendous upheaval in this market,” report author Wendy Schuchart says. “Even after years of 50 percent industry growth, only about three percent of non-tech companies have adopted marketing automation to date. Which means there’s also a lot of uncertainty for companies about how to proceed.”

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