Big data used to be viewed as something far removed from content marketing. Brands can take their content marketing efforts to new heights with big data.
Big data and content marketing are truly a match made in heaven. Companies can learn to tie their advertising dollars to developing campaigns that drive conversions through social media and cross-promotional activities. Companies can tie their engagement efforts to the right conversations that interest their customers at the right intervals. Customers can be informed immediately of availability, sales and geo-specific promotions available in their respective regions.
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