It’s a new age of marketing. And that means finding people with new skills.Posted: March 13, 2014
Joe Tripodi says companies should hunt for people who have grown up immersed in mobile, social and other venues.
Laurens ten Hagen‘s insight:
The biggest issue for CMOs today is the critical need to ‘re-skill’ their marketing organizations and build new capabilities in areas like big data/analytics, digital, social, mobile, gamification and design.
See on online.wsj.com