It’s a new age of marketing. And that means finding people with new skills.


See on Scoop.itten Hagen on Social Media

Joe Tripodi says companies should hunt for people who have grown up immersed in mobile, social and other venues.

Laurens ten Hagen‘s insight:

The biggest issue for CMOs today is the critical need to ‘re-skill’ their marketing organizations and build new capabilities in areas like big data/analytics, digital, social, mobile, gamification and design.

See on online.wsj.com



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