61% of Consumers Prefer Companies With Custom Online ContentPosted: August 21, 2014
Learn which types of content have the highest ROI, the best days to share content on social media and other must-known content marketing info.
Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custom content.
But one of the biggest challenges B2B and B2C marketers face is measuring ROI. Only 27% of marketers track content metrics effectively.