There’s more to media than posting links on Facebook and Twitter


The Nieman Journalism Lab has been posting a number of great forecasts — both serious and funny — for the future of media in 2015, and I encourage you to read them all. But one in particular that struck home for me was the one that Guardian US finance editor Heidi Moore wrote: it’s not so much a forecast for the future as a lament for the present, and a concern about where we are going by focusing so much of our efforts on a few large platforms like Facebook and Twitter.

Moore talks about how excited journalists get when their stories are shared on these networks, or get lots of “likes” and “favorites,” because we all know that this is a big part of how content gets discovered now — through social connections and algorithmic curation. But some of that joy rings a little hollow, she says:


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