What types of content get shared?
Great ideas lead to great content, and our research proves that how you choose to execute that content will affect its social traction. We divided the content of articles into five types: how-tos, lists, what-posts, why-posts, and videos. Here’s how we defined each post type:
How-to posts introduce a problem, offer a solution, and then discuss each step to reach the desired result.
Lists are exactly what they sound like — they focus on a particular topic, offer a number of points about the topic, and provide a brief conclusion.
What-posts provide further information on a specific topic, with many articles surrounding comparisons of one thing to another.
Why-posts typically provide readers with a reason or purpose and provide details that support a focused conclusion.
Videos are also self-explanatory, providing the audience with a dynamic visual of the topic discussed within the article.