Why Marketers Should Care About SnapchatPosted: July 14, 2015
Not using Snapchat for your marketing yet? Here’s why you may want to consider it.
Sourced through Scoop.it from: www.inc.com
Snapchat has evolved from a solely photo-sharing platform to a content consumption platform with an increased focus on marketing and advertising. But exactly how large is the Snapchat audience? Compared to popular photo sharing platforms Snapchat, Whatsapp, Facebook, Instagram, and Flickr on the basis of number of photos shared per day, the current number of users, the age of each company, and photos shared per second, Snapchat came out on top despite being the youngest company (Photoworld). This data reveals that Snapchat’s 200 million and growing users share 8,796 photos per second–even more than WhatsApp, even though in comparison it is a much larger network.